The Most Vicious Cycle

McCann, Mill+ and students from Marjory Stoneman Douglas, have joined forces and donated their services to help March for Our Lives in developing a new music video, which encourages people to vote for politicians who support sensible gun legislation.

Production Company: The Mill

Director: Ben Smith

Executive Producer: Christina Thompson

Head of Content, US: Ian Bearce

Content Producer: Tia Perkins

Post Producer: Grace Tober
Production Supervisor: Danika Casas

Production Coordinator: Andrew Hollingworth

Agency: McCann New York

Producer: Gabrielle Levy

Chief Creative Officer: Joyce King Thomas

Creatives: Andre DeCastro, Nick Larson

Chief Production Officer: Nathy Aviram